The influence of lighting in commercial spaces
8 May, 2024 by
The influence of lighting in commercial spaces
Carlos Tortosa

Beyond simply illuminating a space.


In the world of commerce, lighting plays a fundamental role that goes beyond merely illuminating a space. Lighting is a powerful tool that can influence customers' shopping experience, brand perception, and ultimately, sales.

Proper lighting can enhance the aesthetics of a product, highlight its features, and create a welcoming atmosphere that invites customers to explore and purchase. On the other hand, inadequate lighting can have the opposite effect, diminishing the appeal of products and generating a sense of discomfort among customers.

Playing with different lighting tones and adjusting the focus and breadth of light are key strategies for creating attractive visual experiences in stores and businesses.

In the case of lighting tones, these can influence the perception of the environment and the products.

Warm: Warm lighting tones, such as yellows and amber, can create a sense of warmth and familiarity, ideal for clothing stores or boutiques where a cozy atmosphere is desired.

Cool: Cool lighting tones, such as whites and blues, can convey a sense of freshness and cleanliness, suitable for technology or food stores where the modernity and freshness of the products are to be highlighted.

Neutrals:  Neutral lighting tones, such as warm or cool whites, offer a balanced light that can adapt to a variety of commercial environments without distorting the colors of the products.
On the other hand, there is the possibility of focusing on the focus and breadth of light, thus creating environments where attention should be directed to a specific point or to a more general degree.

Focus: Controlling the focus of the light allows directing attention towards specific areas or highlighted products. For example, using focused lights on special displays or highlighted products can emphasize their importance and attractiveness.

Breadth: The breadth of light refers to the extent of the area that the light illuminates. In commercial environments, adjusting the breadth of light can help create a uniformly lit environment or highlight specific areas. For example, a wider breadth may be suitable for illuminating hallways or transit areas, while a narrower breadth can be used to highlight products on display.

In our company, we understand the importance of designing customized lighting systems that adapt to the specific needs of each store and business. From fashion boutiques to supermarkets, we work closely with our clients to create lighting solutions that enhance the shopping experience, optimize product presentation, and foster customer loyalty.

Our team of lighting design experts is well-versed in the latest trends and technologies in the field, ensuring that each project has innovative and energy-efficient solutions. Whether you're looking to highlight a special display, create a unique ambiance, or enhance your brand visibility, we're here to help you achieve your goals with high-quality lighting and intelligent design.